PPC / SEM Analytics: 5 Actionable Tips To Improve ROI

A very wise friend, ok Craig, once said this to me: “Paid Search is like playing chess with a Supercomputer.”At that moment I think my reaction was something like “meh!”. Of course Craig was right.Search Engine Marketing (Organic + PPC) continues to be a huge part of any co Read More

Aggregation of Marginal Gains: Recession Busting Analytics!

We are constantly on a quest to conquer the next big thing. Mountain. Ocean. Planet. “Conversion Buster.” The next million dollar opportunity.
Not that there’s anything fundamentally wrong with that quest.
The challenge is that frequently in that quest we ignore the imme Read More

Actively Avoid Insights: 4 Useful KPI Measurement Techniques

Yes. I noticed the slightest hint of sarcasm in the title of this post.
This post covers four commonly used measurement techniques that 9 times out of 10 work against the evolution of Reporting Squirrels into Analysis Ninjas.
I’ll also admit that most of the times when I encounter t Read More

â€œDear Avinashâ€: Bounces, Abandonment, Visitor Ratios & Data Drops!

One of the fun part of my professional life is all the email I get from you. Yes it is an insignificant amount of work but it means I learn a lot about what’s on your mind, what you find hard, what you find easy, what challenges bedevil you.
At the moment the “could you help [...]C Read More

Paid Search Analytics: Measuring Value of â€œUpper Funnelâ€ Keywords

“How do I measure the value of my “upper funnel” keywords?” People ask me this all the time.
Upper funnel keywords are typically those that are used by Customers who are early in their consideration life cycle, they have not made up their mind.
They are keywords th Read More

Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior

Here is an astonishingly brilliant, yet simple idea (if I may say so myself!):
Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever?
Why not measure Visitor behavior after that first purchase Read More

Videos: Actionable Web Analytics Tips

Through the years Dr. Stephen Turner and “not Dr only Mr.” John Marshall have had a deep influence on my evolution as a Web Analytics professional.
My first foray, all those years ago, into a “big boy” web analytics tool was using ClickTracks (after having dabbled in bu Read More

Google Analytics Maximized: Deeper Analysis, Higher ROI & You

I am sure you have a new year’s resolution.
Perhaps it is that you’ll maximize the value you get out of your web analytics implementation (or should I say from your implemented web analytics tool since for many tools just implementing the tool is a multi year project!).
For al Read More