Search engines are enhanced by having the most relevant results in their index. For a site to gain in these indices, there needs to be a strategic interest to develop an understanding of a site's usability.
Search engines weight the importance of sites in many different ways. One way, for example, is the importance of online bookmark site such as StumbleUpon, Del.icio.us and other social bookmark sites. If others think the site is noteworthy enough to remember, search engines will also follow that lead.
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